• Why many charity email programmes fail to produce repeat giving (and the strategic shift that fixes it)
• The Give • Grow • Get framework — a simple model used by successful organisations to grow reliable income
• Why email remains the most powerful channel for building long-term supporter relationships
• How to identify the 20% of supporters responsible for 80% of your giving
• The simple exercise that reveals the real people who represent your most valuable supporter type
• How to use those insights to uncover where more supporters like them already gather online
• Why many charity email programmes fail to produce repeat giving (and the strategic shift that fixes it)
• The Give • Grow • Get framework — a simple model used by successful organisations to grow reliable income
• Why email remains the most powerful channel for building long-term supporter relationships
• How to identify the 20% of supporters responsible for 80% of your giving
• The simple exercise that reveals the real people who represent your most valuable supporter type
• How to use those insights to uncover where more supporters like them already gather online
