Our mission? Add momentum to yours.
It all started with Lydia…
“Hi there, I’m Lydia — Founder and Chief Coffee Drinker over here at The Fundraising Gorilla.
I spent 20+ years in mission-driven work — from anti-trafficking to refugee support.
I saw courage. I saw grit.
And I also saw the fragile, exhausting truth:
You can have the best mission in the world and still be one funding decision away from cutting the work that matters most.
After hitting my own emotional wall, I took a step back.
I retrained as a digital funnel analyst.
Then as a copywriter and strategist, helping businesses grow predictable recurring revenue.
And I kept wondering:
Why aren’t charities using these systems?
Then the penny dropped:
Some didn’t know they existed.
Some knew, but didn’t know how to apply them.
Most were surviving on adrenaline, prayer, and spreadsheets.
So I made a promise:
I’ll translate the systems that drive business growth into something ethical, human, and designed for charities.
And that promise became The Fundraising Gorilla —
a growing movement of charity teams choosing system over scramble.”
Today we help charity teams stop chasing income — and start building it.
Quietly. Calmly. Predictably.
(And without sacrificing your sanity or your Saturday.)
Because your mission deserves more than “hope this appeal lands.”
It deserves insight
It deserves stablility
It deserves a system.
What we see every day
Most charities are doing heroic work with unpredictable fuel.
Demand is climbing. Overheads are soaring. Funding is not. The maths isn’t mathing.
Relying on a handful of grants = fragile. One “no” and everything shakes.
Stats show there are mission-minded people out there who regularly support charities just like yours — but you won’t connect with your people until someone shows you how (and it’s not hard).
Email is your last untapped channel ~ your secret unfair advantage. It’s the only channel that lets you build authentic relationships at scale, works on full automation, and delivers the highest ROI of any platform (really. It’s the reason the fastest growing businesses & software startups obsess over it).
But email only works when you use it as a system — not a collection of broadcast newsletters, last-minute appeals, and “we should probably send something” updates.
That’s why our small’n mighty team created The Sustainable Giving System™ — a non-anxious, repeatable way to grow unrestricted income that feels good for you and your supporters.
The Give • Grow • Get Method™
The Signature Framework at the heart of our Giving System (aka: your new favourite fundraising framework)
Give — Serve first
Grow — Add aligned people weekly
Get — Invite generosity with joy
If you’re ready to stop reacting and start building…
If you want to build predictable income without pressure…
If you want a (genuinely fun) giving system that grows with you — not work that drains you…