Many charities send emails regularly — but still struggle to see more people giving.
That’s rarely because of the writing. It’s usually because the strategy behind those emails isn’t designed to turn interest into long-term support.
In this module, you’ll learn the simple strategy that sits behind successful fundraising systems — and how to focus your energy on the small group of supporters most likely to give again.
We’ll walk through the Give • Grow • Get framework, identify your organisation’s 80/20 supporters, and show you where to find more people just like them.
By the end of this module, you’ll understand the strategy that powers the entire Inbox Impact system — and you’ll have a clear picture of who your most valuable supporters actually are and where they are (important when we come to Grow your supporter base in Module 5).
Many charities send emails regularly — but still struggle to see more people giving.
That’s rarely because of the writing. It’s usually because the strategy behind those emails isn’t designed to turn interest into long-term support.
In this module, you’ll learn the simple strategy that sits behind successful fundraising systems — and how to focus your energy on the small group of supporters most likely to give again.
We’ll walk through the Give • Grow • Get framework, identify your organisation’s 80/20 supporters, and show you where to find more people just like them.
By the end of this module, you’ll understand the strategy that powers the entire Inbox Impact system — and you’ll have a clear picture of who your most valuable supporters actually are and where they are (important when we come to Grow your supporter base in Module 5).
