The charities that thrive don’t work harder.

They’re the ones with a Giving System

Sunlit wooden desk with an open laptop, notebooks, sticky notes, pen, smartphone, wireless earbuds case, red desk lamp, and coffee mug, in a room next to a window with a view of trees and buildings outside.

Build your unrestricted income reliably with a simple weekly rhythm that creates stability month to month.

See How the System Works
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The Real Problem (and Why It’s Not About Working Harder)

Your team is strong.
Your mission is compelling.
Your supporters care.

If funding still feels fragile, it’s not failure — it’s a signal.

Your charity has outgrown a grant-led model built for a different era.

Today, with

↑needs

↑overheads

↓grant availability

the old way can’t keep pace (no matter how hard you work).


What you need now is a system that lets your effort compound.

THE STAKES

If most of your income continues to depend on external grant cycles, your future will become more fragile.

Build a giving system, and your capacity expands.

What’s a Giving System™

It’s a set of 3 simple actions (‘Give Grow Get’) that consistently:

  • Attracts new supporters

  • Builds trust

  • Turns that trust into monthly giving

Every element is measurable, so you always know what’s working, what isn’t, and where to focus — so your fundraising gets sharper and more effective every month.

Learn more

If your fundraising is stuck in cycles, it’s not an effort problem. It’s an infrastructure gap.

Even the best-run charities fall into a reactive pattern — because grants & campaigns create spikes, not stability.

Arrow pointing right

The Sustainable Giving System™ reduces reliance on feast–famine funding
by building a steady stream of unrestricted, recurring income in the background.

With a giving system, you will:

  • build the runway to stop depending on grant cycles
    • unlock stable, growing income your mission can rely on
    • strengthen supporter identity + belonging
    • invite generosity with clarity, warmth, and joy
    • respond to needs without financial strain
    • attract younger, aligned supporters who stay for years

This isn’t about more work.
It’s better leverage.

Learn about The Sustainable Giving System >

How to Build Your Sustainable Giving System™

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1.Get the Strategy

Learn the Give • Grow • Get Method™ — the values-led, relationship-first rhythm that sits at the heart of the Sustainable Giving System™.


Start by taking our diagnostic to see how ready your charity is to benefit

Get the strategy + diagnostic
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2. Build Your System

Choose how you want to implement it:

Inbox Impact VIP Day — a hands-on day where your comms, ops, fundraising, and partnerships teams learn the system and leave with the tools to build it at their own pace.

Done-For-You — we build the system for you in six weeks.
We select and connect the right tech, set up the automations, and get the weekly rhythm running for your team.

Contact Us

3. Enjoy Building Predictable, Regular Giving


Build income — don’t chase it.


Watch your supporter flywheel take shape as momentum compounds and growth shifts from linear to exponential.

See the flywheel

Don’t chase income. Build a system ✴︎

Don’t chase income. Build a system ✴︎

Don’t chase income. Build a system ✴︎

Don’t chase income. Build a system ✴︎

Don’t chase income. Build a system ✴︎ Don’t chase income. Build a system ✴︎ Don’t chase income. Build a system ✴︎ Don’t chase income. Build a system ✴︎

The Sustainable Giving System™ runs on the Give • Grow • Get Method™

A simple weekly rhythm that reduces income volatility by building belief, growing your audience, and converting everyday supporter engagement into recurring, unrestricted income.

Each part has a clear purpose and measurable outcomes — so you can see what’s working, fix what isn’t, and boost giving without guesswork.

Give

Build belief + belonging every week

Grow

Add aligned supporters every week

Get

Invite generosity with joy,not pressure

Get the strategy
Arrow pointing right

Powered by smart tech & light automations, the system builds:

Home office desk setup with a Samsung monitor, HP computer tower, wireless keyboard, mouse, headphones hanging on a stand, a lamp, a framed artwork, a mug, a small decorative object, a light bulb on a wooden base, and wooden blinds in the background.

  • Belonging

  • Trust

  • Recurring generosity

  • A rolling unrestricted grant from your own supporters

  • The foundation for long-term stability (think long-fix over quick-fix)

This is the shift from:


chasing income → building income

hit and miss → compounding

time draining→ time freeing

no control→ high control

What people are saying…

  • “…an invaluable strategic toolkit to build our supporter base & fundraising through the power of emails and digital marketing.“

    — Fiona

    Partnerships Manager, Kidz Klub Leeds

  • “…The tools that we have learnt would have taken us YEARS to learn. If you've ever thought 'if only the big companies with highly paid marketeers could help us to understand and do this stuff', then you've struck gold with Fundraising Gorilla. Lydia brings years of experience in the third sector alongside her commercial marketing experience into a very carefully crafted program that will equip you with the tools to uplift engagement, engage new supporters and increase income sustainably.”

    — Sarah Turner

    Co-Founder/Director, Childrens’ Charity

  • “…an outstanding training program that covers everything from how to craft compelling emails to the use of automation and performance metrics, whilst providing you with a treasure trove of exceptional resources to aid you in doing so! …It’s one of the best trainings I've ever attended and I could not recommend it enough!”

    — Amy Hippsley

    Supporter Engagement & Communications Projects Manager,

    Refugee Education UK

  • “…exactly the type of training which we were looking for to help us become more strategic, and less ad-hoc in the way we communicate with our audience. “

Imagine…

Regular giving arriving every month: quietly, reliably, without the spikes and slumps.

Unrestricted income you can steward with freedom:
no forms, no gatekeeping, no red tape — just fuel for the work that matters most.

Supporters who feel like genuine partners in the mission —
not human ATMs you need to pressure.

Leading from peace, not pressure.
Making decisions based on calling and need — not whatever funding pot happens to be open.

Four friends standing on rocks in a forest with arms raised and smiling.

This isn’t idealistic.
It’s what happens when you stop working harder —
and start building leverage.

Why we exist

After two decades inside mission-driven work, and a second career in marketing, our founder Lydia saw the same pattern everywhere:

Charities full of vision, heart, and competence —
funded by income they couldn’t depend on.

The issue wasn’t effort.
It was infrastructure.

So she took what she’d learn’t in marketing and created the Sustainable Giving System™ — the same behind-the-scenes rhythm used by successful start-ups and fast-growing charities — refined and adapted for time-poor, mission-rich teams.

Learn more
A smiling woman with glasses sitting at a table with a laptop in a modern indoor setting.

For strong charities with traction — ready for the next level — this is your leverage point for predictable, unrestricted income.

If you’re ready to move from bursts to stability,
from scrambling to scaling,
from hoping to planning —

the system starts here.

Get The Strategy
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Don’t chase income. Build a system.

Don’t chase income. Build a system.

Don’t chase income. Build a system.

Don’t chase income. Build a system.

Don’t chase income. Build a system. Don’t chase income. Build a system. Don’t chase income. Build a system. Don’t chase income. Build a system.

Get the strategy